Top Ways to Use Social Media to Create a Strong and Trusted Brand
One of the main ways in which people connect with each other, groups and brands is through Social Media. Facebook and Twitter alone has millions of signups which have made many businesses realize the need for having a solid social media marketing strategy that will both promote their brand as well as build strong relationships with their clients. Below are some ways in which small companies can use social media to build their brand and engage with the followers.
Share the Product Demonstrations
Many new businesses are selling products that are not well known yet and need a boost in the market to get off the ground. One sure way of having people be aware of your product and know how to use it is by creating a product demonstration video. The video can be posted on YouTube and then share it on all your social media platforms to reach all your clients. Make an introduction of the product and then take your viewers through a step by step user guide so that they can understand better your brand and other items that you offer.
Encourage the Customers to take Part
To get the best results from your social media marketing efforts, you will need to engage with your customers and give them the opportunity to take a key part in building your brand. You can create surveys and polls that can be quickly accessed and filled in by your followers to help you get a better idea of what they think of your social media profiles, your products and services and more.
Offer Customer Competitions and Rewards
One of the best parts of social media marketing is that the customers’ shares, re-tweets, likes, and comments can go a long way. In most cases, social media users won’t be in a hurry to share something unless it has some significance to them or they are receiving something in return for sharing. One a good way to do this is by giving rewards and offering media sharing contests.
Offer Support to Good Causes
Along with displaying your knowledge and expertise on social media, use it as a platform where you can show the caring side of your brand. You can make use of a social media poll to assist you to determine which charitable causes are most preferred by your customers, then use social media as a force for good to raise awareness and even fundraise on behalf of the chosen charity. Customers today are not just looking for brands that support similar causes to them but those that also show a human side.